(Bloomberg) — Simply final yr, the world’s most dear startup, ByteDance Ltd., was being squeezed from all sides.The Trump administration wished the Chinese language agency, which owns the ever present TikTok video-sharing platform, to eliminate belongings. Beijing was cracking down on tech companies, and India blacklisted a few of its social-media apps.For all of the obstacles, ByteDance saved rising. Now its founder, 38-year-old Zhang Yiming, is among the many world’s richest individuals — a distinction that these days has carried elevated dangers in China.Shares of the corporate commerce within the non-public market at a valuation of greater than $250 billion, individuals accustomed to the dealings have mentioned. At that degree, Zhang, who owns a couple of quarter of ByteDance, may very well be price greater than $60 billion, inserting him alongside Tencent Holdings Ltd.’s Pony Ma, bottled-water king Zhong Shanshan and members of the Walton and Koch households within the U.S., in keeping with the Bloomberg Billionaires Index.ByteDance, well-known for its short-video apps and information aggregator Toutiao, greater than doubled income final yr after increasing past its core promoting enterprise into areas equivalent to e-commerce and on-line gaming. It’s now weighing choices for the preliminary public providing of some companies.“Zhang is somebody who’s identified for considering long-term and never simply dissuaded by short-term setbacks,” mentioned Ma Rui, associate at venture-capital agency Synaptic Ventures. “He’s set on constructing an everlasting, world enterprise.”Surging ValuationDuring its final fundraising spherical, ByteDance reached a $180 billion valuation, an individual with data of the matter mentioned. That’s up from $20 billion about three years in the past, in keeping with CB Insights. However within the non-public market, some buyers just lately have been asking for the equal of a $350 billion valuation to half with their shares, individuals acquainted have mentioned. The corporate’s worth for private-equity buyers is approaching $400 billion, the South China Morning Publish reported. That may imply a fair larger fortune for Zhang.ByteDance representatives didn’t reply to requests for remark.It’s a tricky time to be rich in China as the federal government seeks to rein within the nation’s strongest firms and their billionaire founders. Simply ask Jack Ma: After opening an antitrust probe, regulators fined Alibaba a report $2.8 billion and the central financial institution ordered an overhaul of his Ant Group Co. fintech empire so it’d be supervised extra like a financial institution. On Tuesday, China ordered 34 web firms to rectify their anti-competitive practices within the coming month. Whereas ByteDance hasn’t been singled out as a goal, its dominance in social media and struggle chest for deal-making are delicate areas the federal government is wanting into.“There aren’t any extra foolish video games within the U.S. with Trump and potential bans or pressured asset gross sales,” mentioned Kirk Boodry, founding father of funding analysis agency Redex Holdings. “However the stress on tech-share costs and China particularly may make $250 billion a tricky promote,” he added, referring to ByteDance’s worth in non-public transactions.Born within the southern Chinese language metropolis of Longyan, Zhang, the one son of civil servants, studied programming at Tianjin’s Nankai College, the place he constructed a following on the varsity’s on-line discussion board by fixing classmates’ computer systems. He joined Microsoft Corp. for a quick stint after graduating, later calling the job so boring he usually “labored half of the day and skim books within the different half,” in keeping with an interview with Chinese language media. He went on to develop a number of ventures, together with an actual property search portal.His breakthrough got here in 2012, when working in a four-bedroom condo in Beijing he created ByteDance’s first hit — a joke-sharing app later shut down by censors. It then turned to information aggregation earlier than successful over greater than 1 billion world customers with its short-video platforms TikTok and Chinese language twin app, Douyin. Within the course of, it attracted big-name buyers equivalent to SoftBank Group Corp., Sequoia Capital and proprietary-trading agency Susquehanna Worldwide Group, making it a rarity amongst Chinese language web startups that normally get absorbed into the broader ecosystems of Tencent and Alibaba Group Holding Ltd.Novel ConceptOne of Zhang’s earliest supporters, Susquehanna has change into ByteDance’s largest exterior backer with a 15% stake, in keeping with a Wall Avenue Journal story in October. The preliminary guess was made at the beginning of 2012, when ByteDance’s information app Toutiao was only a idea that Zhang had drawn up on napkins, in keeping with a 2016 weblog publish by Joan Wang, who led that funding for Susquehanna’s Chinese language venture-capital unit.With TikTok dealing with scrutiny within the U.S. and India, Zhang has put extra effort into ByteDance’s nascent and fast-growing Chinese language companies, which vary from gaming to schooling to e-commerce. That helped it improve gross sales to about $35 billion final yr and working revenue to $7 billion, an individual accustomed to the outcomes mentioned.Traders are eyeing the IPO of a few of ByteDance’s companies after Chinese language competitor Kuaishou Know-how raised $5.4 billion in February within the largest web itemizing since Uber Applied sciences Inc., with its market worth now nearing $140 billion. Final month, ByteDance employed former Xiaomi Corp. government Chew Shou Zi as its chief monetary officer, filling a protracted vacant place that shall be essential for its eventual market providing.However for Zhang, it’s not all about rapid payoffs. The affable founder is thought for his enterprise philosophy of “delaying satisfactions” as he places the give attention to long-term development — a message he harassed once more throughout his spiel to workers on the firm’s ninth anniversary celebration final month.“Maintain an unusual thoughts, that’s one thing that sounds simple however essential to do,” he mentioned. “Put within the plainest phrases, when hungry, eat, when drained, sleep.”(Provides newest on China crackdown in ninth paragraph)For extra articles like this, please go to us at bloomberg.comSubscribe now to remain forward with probably the most trusted enterprise information supply.©2021 Bloomberg L.P.