Are you aware that watching movies on AsiaOne can quickly earn you a Tiger Sugar bubble tea?
To many, cryptocurrency is perceived merely instead cost technique.
Nevertheless, it hopes to transcend that and evolve to offer its holders and contributors with a deeper and extra assorted type of utility, to attain ‘actual utilization’.
This may be carried out with Vidy, a blockchain-powered digital promoting device that’s utilized by over 50 publishers in Asia comparable to Vogue and CNN Indonesia.
From Jan 15, a partnership between Vidy and Paragon shopping center will let AsiaOne customers mine cryptocurrency whereas watching movies on the web site.
These movies are overlaid on articles and pop up once you hover over (desktop) or press and maintain (cell) textual content that is highlighted in pink.
The longer you watch, the extra VidyCoins you earn.
VidyCoin was created in 2018 to be Vidy’s native cryptocurrency.
VidyCoins which can be mined can be utilized to redeem engaging vouchers for outlets at Paragon, comparable to Tiger Sugar, Ya Kun Kaya Toast, Mala Mala, Irvin’s Salted Egg, Basil Thai Kitchen and Muji.
Sometimes, conventional types of commercial banners will be moderately disruptive, and Vidy goals to make the expertise extra user-friendly.
“What now we have proven the world is that once you use cryptocurrency and blockchain know-how in the proper means, it might convey nice utility and value-add to conventional companies,” mentioned Matthew Lim, co-founder of Vidy.